Wow! Manifesto Campaign

A global campaign to create buzz and increase brand awareness. It was the first ever campaign to create a truly web 2.0 campaign integrating different social networks, discussion, video and photo platforms. The wow microsite received more than 680,000 unique visits (1.4M visits), 27,308 user registrations and more than 4,000 user content (picture/video) uploads in 2 months.

/ iF Award 2009 Gold
/ Webby Awards 2009 Official Honoree