The Twins

F300 was a dual function phone, one side is a phone and the other side is a MP3 player. The task was to position Samsung F300 into the hearts and minds of the target group - predominantly female 18-30. The Twins was a branded entertainment concept. The interactive film show cased the surreal story of identical twins living in a world of separation. After the user has gone through all the hot spots and learnt about the functionalities, the twin gets united in one phone which was a downloadable widget on the desktop that syncs to the real phone.

/ Conceptual design, Supervision of production and Art direction