Global Product Launch Campaign

For La Prairie’s biggest product launch, we delivered an immersive campaign experience that was just as massive. Released in 21 markets in 18 languages, this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection. The campaign garnered online ad click-through rates 3X the industry average, a 176% growth in Facebook fans and was associated with a whopping 28% increase in new product sales.