CBS Sports Streaming Experience Design
iOS, Android and Roku TV experience design for the CBS Sports App.
CBS Sports Design System
Participated in developing a set of standards and components for the CBS Sports brand
/ Product design, Design system.
Global E-commerce Site and iOS Application
United 6 Zwilling brands in a single stunning, state-of-the-art site. Won the initial pitch in Germany, set up the design system, and launched the site in 17 countries, 22 languages. As a result, 51% increase in sales and 50,000+ new users within three months. Increased online orders by 6.9% and mobile users by 34.9%.
/ Creative direction and product design
TV Everywhere: Inventing the Future of TV
Led a team of 8 designers over 18 months, built TV everywhere apps for every NBCU network,16 networks over 5 platforms (Android, Apple TV, iOS, Roku, Xbox), on a single platform of design. This allowed for a configurable user interface, plus a more efficient distribution of content. App downloads rose 66% year-over-year and the number of video streams viewed increased 146%.
/ Creative direction and product design from concept to completion, Managed deliverables, timelines and client presentations
Private Banking Portal
With increased market competition & expanding client needs, BBH was dedicated to elevating their digital capabilities to align with their strong value proposition and high-touch service offerings. By using a investor-centric approach to design; new tools, visualizations and experiences were created to better meet client needs and help build stronger investor relationships.
/ UI/UX design from concept to completion, Managed deliverables, timelines and client presentations
iOS Apps
Designed a radical new digital platform to help Comedy Central reach their increasingly mobile audience. Won the pitch with provocative break the grid design. At launch, the Comedy Central app was the #1 free entertainment app for iPhone & iPad.
NCL.com Redesign Pitch
/ Art Direction, Conceptual Design
Global Product Launch Campaign
For La Prairie’s biggest product launch, we delivered an immersive campaign experience that was just as massive. Released in 21 markets in 18 languages, this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection. The campaign garnered online ad click-through rates 3X the industry average, a 176% growth in Facebook fans and was associated with a whopping 28% increase in new product sales.
Geo-Social & Experiential Campaign
Snapping a pic, tagging the location, and sharing it on Instagram & Twitter, girls were invited to share their favorite “Honey-spots”—places that boosted their mood and brightened their day. Marc Jacobs’ personal favorites to retails stores where fans could buy the fragrance were seeded around the globe.
/ Creative direction and visual design from concept to completion, Managed deliverables, timelines and client presentations
/ Creative direction and product design
Beauty.com iOS App
A fresh shopping experience to Beauty.com’s fast-growing audience of beauty lovers. Users discover and explore products, exclusive tips and picks from industry trend-setters and behind-the-scenes content from Fashion Week.
/ Art direction and visual design
New GLK Class Launch Campaign
New GLK Class Launch Campaign, Co-promoted with 12 trendy venues in Seoul, Korea.
/ Creative direction, conceptual design, visual design, and client presentations
Mobile E-Commerce Site
/ UX & UI Design
The Complete Cleanic
An interactive storytelling around 5 personas using LG’s Vacuum Cleaner.
The Complete Cleanic experience helped customers move toward a cleaner, healthier life. Won the pitch, created the concept, and supervised production.
/ Creative direction, conceptual design, storyboarding, and client presentations.
Play with Tobi
/ Conceptual design and art direction
Global Samsung.com renewal.
/ Supervised the creation of 6 product landing experiences
/ Art direction and visual design
The Twins
F300 was a dual function phone, one side is a phone and the other side is a MP3 player. The task was to position Samsung F300 into the hearts and minds of the target group - predominantly female 18-30. The Twins was a branded entertainment concept. The interactive film show cased the surreal story of identical twins living in a world of separation. After the user has gone through all the hot spots and learnt about the functionalities, the twin gets united in one phone which was a downloadable widget on the desktop that syncs to the real phone.
/ Conceptual design, Supervision of production and Art direction
Urban Living Project
Interactive film featuring Karim Rashid. The New York-based industrial designer reconstruct his entire apartment around Samsung’s New LCD TV series.
/ Korea Digital Media Festival Award Global Category
Wow! Manifesto Campaign
A global campaign to create buzz and increase brand awareness. It was the first ever campaign to create a truly web 2.0 campaign integrating different social networks, discussion, video and photo platforms. The wow microsite received more than 680,000 unique visits (1.4M visits), 27,308 user registrations and more than 4,000 user content (picture/video) uploads in 2 months.
/ iF Award 2009 Gold
/ Webby Awards 2009 Official Honoree
